TWO WINNERS AT THE WORLD ALUMINIUM AEROSOL CAN AWARD 2017

The International Organisation of Aluminium Aerosol Container Manufacturers (AEROBAL) stages the World Aluminium Aerosol Can Award every year. The panel of judges made up of experienced editors and journalists from renowned industry media all around the globe, including Packaging Europe!

After their votes were counted, the outcome was clear: In the category “Aluminium cans already on the market”, there were two winners this year. The two cans “TAG Body Spray” from the American producer CCL and the anti-transpirant of Ball Corporation (USA) for the Men Expert Series from L’Oréal tied for first place honours. “TACTILE”, another aluminium can produced by Ball, emerged as the winner in the category “Prototype”.

AEROBAL Secretary General Gregor Spengler was highly satisfied with this year’s competition: “First of all, it was gratifying that such a large number of aluminium aerosol cans were submitted to the competition. This participation shows the high level of acceptance and esteem our members feel for the AEROBAL Award, which they use to document their powers of innovation. Beyond that, the numerous prototypes in the competition demonstrate the diverse and exciting possibilities this packaging opens up in the global packaging markets of the future. Not least, the close outcome of the race with a tie for first place also shows the great breadth of quality at the top international level that our members deliver in fierce competition and their constant commitment to the further development of aluminium aerosol cans.”

Ball also chalked up a victory in the category “Prototype”, where the US company won with its “Tactile” aluminium can. The prototype impressively shows the possibilities of a fascinating technology known as tactile or raised ink. With the special surface texture of the can, consumers enjoy a distinct and memorable product experience when grabbing hold of the can and forge an emotional tie to the brand. These tactile patterns and structures can be applied 360° around the can. There are almost no limits to creative imagination and design and marketing possibilities for all sorts of product or application. The snake motif is impressive with its characteristic reptile skin texture as well as its visually appealing colouring. It is also possible to create honeycomb structures or replicate the surfaces of citrus fruits. The panel of judges found this idea to be very promising: “Today’s consumers are looking for new ways to have innovative and interesting experiences with brands and the worlds they are associated with. And this can offers a dual sensory experience: wonderful graphics of the highest printing quality and a surprising and unique feel on touching the can.”